Retail automotive press can often follow the same structure, with a vehicle at the top and details underneath. For this execution promoting GWM’s plug-in hybrid range, I wanted to try something slightly different to help it stand out on the page.

I centred the core campaign message, “The Best of Both Drives,” and built the layout around it. Placing the headline in the middle allowed the hybrid benefit to lead, with the model offers and pricing framing it above and below. The bold typography and high-contrast red palette were designed to grab attention quickly while staying consistent with GWM’s brand guidelines.

The final layout promotes four plug-in hybrid models in a clear, modular way while keeping the focus on the key offer and savings.