Working to a brief which provided vehicle focus and offer messaging, I created a cohesive visual direction for this campaign and adapted it across social tiles, web banners and an animated reel.

The creative needed to feel promotional without cheapening the brand. I used clear typographic hierarchy and high contrast to make the offer stand out, while keeping the vehicle imagery front and centre.

Designed as a swipe-based sequence for paid social, each frame builds on the previous to guide the viewer through the key messages.

The wide banner format meant everything had to work in a very horizontal space. I simplified the layout so the main offer was instantly readable, with supporting details kept secondary.

Smaller formats required further simplification. The layout was reduced to the essential elements to keep the message clear at scale.

The motion version extended the same visual language, using simple animation to reveal information in a clear order.