EDM DESIGN
INTRODUCTION
The following is a collection of email designs I've created as part of my role at SOHO Media Group. This selection showcases a range of layouts developed for different clients and campaigns, each tailored to suit distinct brand identities and messaging goals. From promotional blasts to informational newsletters, these designs highlight my ability to work within brand guidelines while creating engaging, on-brand visuals.
METRO GROUP COMBINED EDM
The first email design for The Metro Group showcases a curated selection of deals across three of their key brands. Visually engaging and eye-catching, the layout offers bold promotional appeal. By maintaining a cohesive design system, each brand is presented clearly while still feeling part of a unified, dynamic campaign.
GRAND PRIX HYUNDAI INSTER PROMO
Next, these emails showcase the Hyundai Inster, a futuristic and practical electric vehicle. The designs focus on bright, vibrant colours to reflect the brief’s direction and highlight the Inster’s modern, energetic personality, while maintaining a clear and accessible layout.
REDCLIFFE MG ZST CLEARANCE
Created to support a clearance sale campaign, this email promotes the MG ZST Vibe by highlighting its sleek design and standout features. The layout follows MG Australia’s established visual style, ensuring brand consistency while drawing attention to key selling points through bold imagery and clear, structured content.