A disruptive retail campaign created for Nova Ford around the provided “Mad Not To” tagline. The visual direction combined oversized typography, layered textures, handwritten graphic elements, and energetic compositions to create a bold, contemporary campaign tailored to the Ford Ranger audience. Developed from concept through rollout across social, web, print, and motion assets. Created as part of my role at SOHO Media Group.
Two social tile options.
An animated reel which extends the tone of the campaign with appropriate music and animations.
An A3 version for print.
Desktop web banner.
Mobile web banner.